SERVICES

DIGITAL TRANSFORMATION

WHAT IS DIGITAL TRANSFORMATION?

Simply put, it is more than the adaptation of the latest technology - it is a fundamental change (some like to call it 'Disruption' though, I believe that it does not have to be so) in the way an organization operates.  Successful organizations recognize emerging trends, evaluate feasibility (ROI) and if they decide to pursue a trend, make appropriate changes in processes (procurement, manufacturing, delivery, etc.) and when necessary, even their business model.  Businesses that don't take such an approach, seldom survive - remember Blockbuster and their failure to respond to the online media trend?  Remember Kodak?

DigITal Transformation is a pre-requisite to IoT - the Internet of Things.  IoT is a DigITal Industrial Revolution in the making - an estimated 50 billion devices will be connected to the Internet by 2020; everything from your watch, fridge, airconditioner, lawn mower, ceiling fan, water heater, glucose monitor, essentially, anything powered 

HAS YOUR BUSINESS TRANSFORMED DIGITALLY?

Taking into consideration your KPIs & audience insights and current business models/processes, I would collaborate with both, internal & external Customers to create and execute an end to end DigITal Transformation Strategy.  Engage with key stakeholders to seek their blessing, communicate the strategy to everyone possibly impacted by the DigITal Transformation, evaluate current human capital to determine who should be part of the transformation team, what training they may need or what new talent needs to be hired/outsourced

DIGITAL MARKETING

What is/are the best Online Advertising option(s) for my business? 

How long should I be advertising online?

What makes a good Online Ad?  Careful with Native Ads!

What is Retargeting?  Behavioral Targeting?

CPM, CPC, CPA, CTR

Does Print advertising work?

Call Tracking

 

EMAIL MARKETING

What Email Marketing Platform is the best?

SOCIAL MEDIA

Do I need a Facebook Page or a Twitter account or..? How often should I poston my Social Media account?

Do I need a website if I already have a Facebook Page?

Reputation Management matters!

MOBILE

Invest in Mobile Apps or a Mobile Site?

Role of Data Analytics in Digital Marketing

WEBSITES

How often should I update my Website?  How much should I be paying to have my website updated/created?

Responsive v/s Mobile Design

Is WordPress a good platform for my site or should I go with Wix or SquareSpace or have a custom html site?

How do I get a Domain Name?  The designers building my website says that they can register it for me

Backup your website!

ECOMMERCE, CRM

I want to start selling online/eCommerce but, do not know where to start.  Is there a way to connect my online ordering system (eCommerce) to my accounting system so that I don’t have to re-enter information on orders placed online?

Role of https

I have a contact manager, do I need a Customer Relationship Management (CRM) system?

BRANDING

Role of Branding in Digital Marketing - consistency and suitability of Digital assets based on channel